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When she's not working, you will find her exploring her current town of Cape May, NJ or binge watching Pretty Little Liars for the 700th time.
The key to business success is having a clear vision of what you want to accomplish as a company, experts say.
But before you write a business plan, you should come up with three to five key strategies that will enable you to achieve that vision, advised Evan Singer, CEO of Smart Biz, a provider of SBA loans. "It's far better to do three things very well versus 10 things not so well." Tied in with building the vision for your business is also putting together a mission statement.
Williams' co-author, Alison Whybrow, said that this "compass" can be discovered by having an honest, open conversation with your team.
"One thing that a team might want to do is engage in a formal assessment process – looking at habits, beliefs, values and capability – so that they are working from a clear starting point and have a framework for discussion about working styles, strengths, and individual and collective blind spots," Whybrow said.
She added that from the mission statement, it is an easy transition to develop your "value proposition" statement that defines what makes you unique in the marketplace and how you intend to differentiate and position your business.
Alex Muller, senior vice president and chief product officer of GPShopper at Synchrony Financial said a good financial model should include many of the details you would put in your formal business plan – for example, hiring, pricing, sales, cost of acquisition, expenses and growth.
Being prepared for those headaches – and trying to get ahead of them – can greatly decrease the impact they have on your business.
One important step in preparing for the challenges your startup may face is writing a solid business plan.
The mission is the "why" you're doing what you do.
"The first sentence of the mission statement should be why you're in business.