Starbuck Business Plan

The global coffee behemoth will lay off some non-retail employees at the vice president and senior vice president level, a spokeswoman said on Monday.

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TOKYO — New stores and digital innovation are on tap for Starbucks Japan as Starbucks Coffee Co.

executes its recently unveiled growth strategy for the country.

The company is launching its Starbucks Delivers program in partnership with Uber Eats Japan, which will deliver Starbucks beverages and food items direct to customers.

The pilot program will begin in three stores in Tokyo, two in Shinjuku and one in Roppongi, with plans to scale the program within two years.

Its founder, Howard Schultz, stepped down as executive chairman in June.

Later that month, the company announced that its chief financial officer, Scott Maw, would retire in November, sending the stock tumbling.

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Starbucks also has teamed with LINE, a Japanese social media platform with more than 78 million users, to innovate across a range of technologies, including digital payment.

The first phase of this partnership is expected to launch in the first half of 2019.


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