For everyone else that needs some guidance, read on for a step-by-step guide to writing your very first business plan.We’ve established that a quality business plan is important, but business plans are not one-size-fits-all.If you’re in that small or medium-size bucket, the content and tone of your business plan is very different than, say, a rapid growth startup company or a large corporation.
Use this page (6) to introduce key shareholders and team members and reference how their relevant experience and unique skill set will help support and grow your business. This page (7) provides some clarity as to who your target customer is.
This isn’t intended to be a deep dive; you’ll want an entirely separate presentation to map out your various personas in more detail.
Feel free to add emotion here, with a founder's story or personal passion. After our inspirational mission statement, it’s now time (page 5) to present your business idea.
Describe exactly what your product or service is, how it has a competitive advantage, and illustrate three unique selling points that will make your company stand out.
It answers the “Facebook's mission is to give people the power to build community and bring the world closer together.
People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.”With the recent Facebook data scandals, one could argue that the company hasn’t stayed true to its mission.Much like the Title page, the Mission page (page 3) is a branding exercise.The key element here is your company mission statement.A business plan is a written document that describes your business.It covers objectives, strategies, sales, marketing and financial forecasts.: You can switch out the simple dark background in our presentation template with an image of your own by following these instructions. Each section of your business plan should be represented in the table of contents (page 2) with a 3-4 word, actionable, inspiring Subtitle.This gives your audience an idea up-front of what you’ll cover, and communicates that you, as an owner or employee, are organized and focused.Make your mission known.Too much text on a slide is an attention-killer, so commit to one core message per slide (just ask presentation guru Nancy Duarte). The Title page (page 1) is the first impression you'll make, so use it as an opportunity to brand your company beyond a logo.This way, your audience clearly understands the gist of what you’re trying to communicate — whether you’re talking them through it or just sending them a PDF. Use images, color schemes and icons that you feel accurately represent your business.A business plan helps you to: You’ll need a business plan if you want to secure investment or a loan from a bank.Read about the finance options available for businesses on the Business Finance Guide website.