people do under certain circumstances, the most straightforward way to get this information is sometimes simply to watch them under those circumstances.
Observations can form a part of either quantitative or qualitative research.
For instance, if a researcher wants to determine whether the introduction of a traffic sign makes any difference to the number of cars slowing down at a dangerous curve, she or he could sit near the curve and count the number of cars that do and do not slow down.
Because the data will be of cars, this is an example of quantitative observation.
The following research methods are commonly used in social science, involving human subjects: One of the most flexible and widely used methods for gaining qualitative information about people’s experiences, views and feelings is the interview.
An interview can be thought of as a guided conversation between a researcher (you) and somebody from whom you wish to learn something (often referred to as the ‘informant’).
Items in other media can also be the subject of documentary analysis, including films, songs, websites and photographs.
Documents can reveal a great deal about the people or organisation that produced them and the social context in which they emerged.
Your methodology should be linked back to your research questions and previous research.
Visit your university or college library and ask the librarians for help; they should be able to help you to identify the standard research method textbooks in your field.