Public Relations Business Plan

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To start a PR firm off on the right foot, you need to put together a business plan that will help map out how you will start and run your business.

[iii] This living document typically presents 3 to 5 years ahead and outlines the route your company intends to take to grow its revenue.

Legal and tax considerations enter into selecting a business structure. It’s hard to say that there are definitive “best locations” for PR companies to operate in, but there may be areas where there is a greater need or more employment.

States with the highest concentration of employment in public relations companies include the District of Columbia, New York, Vermont, Rhode Island, South Dakota, Massachusetts, Oregon, Maine, and Washington.

Public relations companies work to create and maintain a favorable public image for the organization(s) they represent.

Their goal is to shape public perception of the organization and to increase awareness of its work and goals.

If your business received media attention last year, review the resulting coverage with an analytical eye.

Determine the angles and pitches that worked well and resulted in positive coverage.

If this type of work is your forte, or are in the PR world know you may want to look into how to start a PR firm of your own.

PR firms typically write press releases; help clients communicate with the public, draft speeches and arrange interviews for their clients, and evaluate promotion programs.


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