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Constantly refer back to your bullet points so that you do not lose focus.
It is best if you make yourself a short list of 4 or 5 bullet points that you are going to try and address during the study.
If you make sure that all research refers back to these then you will not be far wrong.
The general public has little interest in pages of statistical calculations but some well placed case studies can have a strong impact.
The advantage of the case study research design is that you can focus on specific and interesting cases.
It is valid to conduct case studies but they should be tied in with more general statistical processes.
For example, a statistical survey might show how much time people spend talking on mobile phones, but it is case studies of a narrow group that will determine why this is so.
In the design of a case study, it is important to plan and design how you are going to address the study and make sure that all collected data is relevant.
Unlike a scientific report, there is no strict set of rules so the most important part is making sure that the study is focused and concise; otherwise you will end up having to wade through a lot of irrelevant information.
You may come out with a great computer model for describing how the ecosystem of a rock pool works but it is only by trying it out on a real life pool that you can see if it is a realistic simulation.
For psychologists, anthropologists and social scientists they have been regarded as a valid method of research for many years.