Ford Motor Company Business Plan

Today, given its current One Ford plan, Ford Motor Company has been moving its generic strategy to emphasize differentiation for competitive advantage.

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This intensive growth strategy is linked to the strategic objectives of increasing customer retention and increasing sales to existing customers.

This intensive strategy is linked to Ford’s generic competitive strategy by highlighting the benefits of low costs and increasing differentiation to gain a bigger market share. Ford Motor Company uses product development as its secondary intensive strategy for growth.

Ford Motor Company’s market position as the fifth biggest automobile manufacturer in the world is supported through the firm’s intensive growth strategies aligned to its generic strategy for competitive advantage.

Intensive strategies are used to support organizational growth.

Ford personnel and/or dealership personnel cannot modify or remove reviews.

Maritz CX moderates public reviews to ensure they contain content that meet Review guidelines, such as: ‣No Profanity or inappropriate defamatory remarks ‣Fraud ‣No Personal Identifying information (e.g., customer phone number or email) ‣No Competitor references (e.g., another brand or dealership) ‣Dangerous behavior (e.g.Five global architectures is a long way from the original 30 that Ford once had.Still, it’s a strategic step that the carmaker plans to do in the coming years, as it builds on what former CEO Alan Mulally has accomplished during his term.Mulally’s “One Ford” Plan was one of the company’s driving force in helping it stay afloat during the Great Recession.What’s more, it helped the company avoid bankruptcy by borrowing US.6 billion and mortgaging all of Ford’s assets over his five-year reign.This intensive growth strategy involves providing entirely new products or entering new markets or market segments.Ford already has global operations, which means that market development is not as significant as it has been for the business in its early years.However, the firm is moving toward the broad differentiation generic strategy to compete against firms like GM and Toyota.Thus, a strategic objective based on Ford’s current generic strategy adjustment is product innovation to gain stronger competitive advantage. Ford’s primary intensive growth strategy is market penetration.A strategic objective based on this intensive growth strategy is to increase R&D investments for product innovation to improve business growth and competitive advantage.This intensive growth strategy supports Ford’s generic strategy adjustment toward broad differentiation. Market development is only a minor or supporting intensive strategy for Ford’s growth.


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