Based on research, the marketing efforts of competitive organizations and recommendations from qualified professionals, the marketing plan for IBT has been developed to reach the target audience through a variety of channels. IBT will seek sponsors in Mexico, Brazil, Argentina and Chile.
This system and its flexibility will control costs by allowing the printing and mailing of small quantities of brochures as needed.
The fulfillment brochures will contain all the information necessary for respondents to make the decision to register for the tours.
IBT will run space ads in appropriate publications including Finance in Latin America, Corporate Issues and many others.
These ads will be small and aimed only at generating inquiries.